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{"id":28,"date":"2005-06-18T14:44:22","date_gmt":"2005-06-18T21:44:22","guid":{"rendered":"https:\/\/techcrunch.com\/?p=28"},"modified":"2005-06-18T14:44:22","modified_gmt":"2005-06-18T21:44:22","slug":"profile-blogads","status":"publish","type":"post","link":"https:\/\/techcrunch.com\/2005\/06\/18\/profile-blogads\/","title":{"rendered":"Profile: BlogAds"},"content":{"rendered":"<p id=\"speakable-summary\"><strong>Company:<\/strong> <a rel=\"nofollow\" href=\"http:\/\/www.blogads.com\">BlogAds<\/a><\/p>\n<p><img src='https:\/\/techcrunch.com\/wp-content\/uploads\/2005\/06\/blogadslogo.jpg' alt='' border=\"1\" \/><\/p>\n<p><strong>What is it?<\/strong><\/p>\n<p>BlogAds is an Ad network for big blogs, and only big blogs. From their site, you generally need at least 1,000 daily readers. From their FAQs:<\/p>\n<p><em>“What is the minimum daily user number a blog should have before they can consider blogads?<br \/>\nBlogs without a laser-sharp focus on one topic or community AND an audience of 1000 readers a day usually do not attract advertisers. But some blogs with a sharp focus AND an audience of thousands a day do NOT get advertisers either. One test: have more than a handful of companies expressed an interest in advertising on your blog?”<\/em><\/p>\n<p>The ads are “skyscraper” format and can include images, text and a link. See the screen shots below for examples.<\/p>\n<p>Publishers choose the blog(s) that they would like to advertise on, based on price, length and subject matter. <a rel=\"nofollow\" href=\"http:\/\/www.blogads.com\/order\">Prices<\/a> are not CPM or CPC based – rather the ad runs for a length of time in exchange for payment. Ads may run for 1 week, or 1-3 months. Prices currently range from $10 \u00e2\u20ac\u201c $4500 per week.<\/p><div class=\"marfeel-experience-inline-cta wp-block-tc23-marfeel-experience\">\n<\/div>\n\n<p>Most of the top blogs use blogAds: <em>“All blogs in the top 30 have an income stream. Only one blog had no advertising or affiliate programs (it did have a donation button though). The most popular Income Stream on these Blogs is BlogAds – 23 of the top 30 have them.”<\/em> <a rel=\"nofollow\" href=\"http:\/\/www.problogger.net\/archives\/2005\/04\/28\/how-the-most-highly-visited-blogs-earn-money\/\"> Link<\/a><br \/>\n(from April 28, 2005)<\/p>\n<p>And they seem to be making a reasonable amount of money:<\/p>\n<p><em>“The average blogger makes $30 $50 a month selling Blogads, with some pulling up to more than $5000 monthly. As advertiser appreciation rises, your yield should rise. Blogads receives 30% of your ad fee, unlike other networks that charge far more or won’t even tell what they take.”<br \/>\n<\/em> <a rel=\"nofollow\" href=\"http:\/\/www.blogads.com\/publisher_html\"> Link<\/a><\/p>\n<p>In fact, some blogs make the majority of their revenue from Blogads:<\/p>\n<p><img src='https:\/\/techcrunch.com\/wp-content\/uploads\/2005\/06\/blogrevenuecomparedblogads.gif' alt='' border=\"1\" \/><br \/>\n<a rel=\"nofollow\" href=\"http:\/\/www.mediafact.nl\/weblog.php?id=P8386\">Link<\/a><\/p>\n<p>Overall, it is a great and popular advertising network for bloggers with very large audiences (this is not a long tail play, at least yet). Since CPM and CPC rates are not an issue, all a blog needs is a big and relevant audience to attract advertisers, and the money rolls in.<\/p>\n<p><strong>Screen Shots:<\/strong><\/p>\n<p><img src='https:\/\/techcrunch.com\/wp-content\/uploads\/2005\/06\/blogads1061805.gif' alt='' border=\"1\" \/><br \/>\n<img src='https:\/\/techcrunch.com\/wp-content\/uploads\/2005\/06\/blogads2061805.gif' alt='' border=\"1\" \/><br \/>\n<img src='https:\/\/techcrunch.com\/wp-content\/uploads\/2005\/06\/blogads3061805.gif' alt='' border=\"1\" \/><br \/>\n<img src='https:\/\/techcrunch.com\/wp-content\/uploads\/2005\/06\/blogads4061805.gif' alt='' border=\"1\" \/><\/p>\n<p><strong>Founder:<\/strong><br \/>\n<a rel=\"nofollow\" href=\"http:\/\/weblog.blogads.com\/comments\/P805_0_1_0\/\"><br \/>\nHenry Copeland<\/a><\/p>\n<p><strong>Relevant Links:<\/strong><\/p>\n<p><a rel=\"nofollow\" href=\"http:\/\/www.blogads.com\/Documents\/viewer_AboutBlogads\">About<\/a><br \/>\n<a rel=\"nofollow\" href=\"http:\/\/www.blogads.com\/Documents\/viewer_FAQ\">General Faq <\/a><br \/>\n<a rel=\"nofollow\" href=\"http:\/\/www.blogads.com\/Documents\/manager_FAQ\">Publisher faq<\/a><br \/>\n<a rel=\"nofollow\" href=\"http:\/\/www.blogads.com\/Documents\/buyer_FAQ\">Advertiser faq<\/a><br \/>\n<a rel=\"nofollow\" href=\"http:\/\/weblog.blogads.com\/\">Blogads blog<\/a><br \/>\n <a rel=\"nofollow\" href=\"http:\/\/pchere.blogspot.com\/2005\/05\/blogads-most-popular-income-source-for.html\">Quickonlinetips<\/a><br \/>\n<a rel=\"nofollow\" href=\"http:\/\/www.mediafact.nl\/weblog.php?id=P8386\">Marketingfacts on blogging ads<\/a> (shows nearly 80% of ad revenue from blogads)<br \/>\n<a rel=\"nofollow\" href=\"http:\/\/www.problogger.net\/archives\/2005\/04\/28\/how-the-most-highly-visited-blogs-earn-money\/\">Problogger on ads<\/a><br \/>\n<a rel=\"nofollow\" href=\"http:\/\/www.west-of-house.net\/hilltop\/index.php\/2005\/04\/18\/regular\/ads-on-hillside-meditations\/\">Hillside meditations on ads<\/a><br \/>\n<a rel=\"nofollow\" href=\"http:\/\/www.blogcetra.com\/archives\/63-Interesting-survey-taken-that-reports-71-of-bloggers-find-Ads-on-Blogs-O.K.-with-them.html\">blogcetra on user response to blog ads<\/a><br \/>\n<a rel=\"nofollow\" href=\"http:\/\/news.com.com\/Blogs+The+next+big+thing+for+advertisers\/2010-1071_3-5721838.html\">cnet on blogging and ads<\/a><br \/>\n<a rel=\"nofollow\" href=\"http:\/\/www.cnn.com\/2005\/SHOWBIZ\/TV\/06\/10\/television.gilligan.reut\/index.html\">cnn on racy blogad ad<\/a><br \/>\n<a rel=\"nofollow\" href=\"http:\/\/marketingpower.blogs.com\/american_marketing_associ\/2005\/04\/blogads_are_the.html\">marketingpower on ads in political blogs<\/a><br \/>\n<a rel=\"nofollow\" href=\"http:\/\/www.pressflex.com\/news\/fullstory.php\/aid\/54\/Blogonomics:_making_a_living_from_blogging.html\">pressflex on blogads<\/a><br \/>\n<a rel=\"nofollow\" href=\"http:\/\/www.technorati.com\/tag\/blogads\">technorati tags: blogads<\/a><br \/>\n<a rel=\"nofollow\" href=\"http:\/\/del.icio.us\/tag\/blogads\">delicious tags: blogads<\/a><\/p>\n<p><span class=\"technoratitag\">Tags: <a href=\"http:\/\/www.technorati.com\/tag\/blogads\" rel=\"tag nofollow\">blogads<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/advertising\" rel=\"tag nofollow\">advertising<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/web2.0\" rel=\"tag nofollow\">web2.0<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/techcrunch\" rel=\"tag nofollow\">techcrunch<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/blogs\" rel=\"tag nofollow\">blogs<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/blogging\" rel=\"tag nofollow\">blogging<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Company: BlogAds What is it? BlogAds is an Ad network for big blogs, and only big blogs. From their site, you generally need at least 1,000 daily readers. From their FAQs: “What is the minimum daily user number a blog should have before they can consider blogads? Blogs without a laser-sharp focus on one topic […]<\/p>\n","protected":false},"author":12116608,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tc-featured-article":false,"tc-header-option":"","tc-breaking-news":false,"tc-article-brief":false,"carmot_uuid":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"tc_subtitle":"","tc_featured_image_disabled":false,"footnotes":""},"categories":[17396],"tags":[42566],"tc_region":[],"tc_event":[],"tc_storyline_tax":[],"coauthors":[123040757],"class_list":["post-28","post","type-post","status-publish","format-standard","hentry","category-tc","tag-blogads"],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Profile: BlogAds | TechCrunch<\/title>\n<meta name=\"description\" content=\"Company: BlogAds What is it? BlogAds is an Ad network for big blogs, and only big blogs. From their site, you generally need at least 1,000 daily readers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/techcrunch.com\/2005\/06\/18\/profile-blogads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Profile: BlogAds | TechCrunch\" \/>\n<meta property=\"og:description\" content=\"Company: BlogAds What is it? BlogAds is an Ad network for big blogs, and only big blogs. From their site, you generally need at least 1,000 daily readers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/techcrunch.com\/2005\/06\/18\/profile-blogads\/\" \/>\n<meta property=\"og:site_name\" content=\"TechCrunch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/techcrunch\" \/>\n<meta property=\"article:published_time\" content=\"2005-06-18T21:44:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2005\/06\/blogadslogo.jpg\" \/>\n<meta name=\"author\" content=\"Michael Arrington\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TechCrunch\" \/>\n<meta name=\"twitter:site\" content=\"@TechCrunch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Arrington\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/techcrunch.com\/2005\/06\/18\/profile-blogads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/techcrunch.com\/2005\/06\/18\/profile-blogads\/\"},\"author\":{\"name\":\"Michael Arrington\",\"@id\":\"https:\/\/techcrunch.com\/#\/schema\/person\/edd0ce45c957698dd0456e7fcfc81514\"},\"headline\":\"Profile: BlogAds\",\"datePublished\":\"2005-06-18T21:44:22+00:00\",\"dateModified\":\"2005-06-18T21:44:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/techcrunch.com\/2005\/06\/18\/profile-blogads\/\"},\"wordCount\":427,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/techcrunch.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/techcrunch.com\/2005\/06\/18\/profile-blogads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/techcrunch.com\/wp-content\/uploads\/2005\/06\/blogadslogo.jpg\",\"keywords\":[\"BlogAds\"],\"articleSection\":[\"TC\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2005\",\"copyrightHolder\":{\"@id\":\"https:\/\/techcrunch.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/techcrunch.com\/2005\/06\/18\/profile-blogads\/\",\"url\":\"https:\/\/techcrunch.com\/2005\/06\/18\/profile-blogads\/\",\"name\":\"Profile: BlogAds | TechCrunch\",\"isPartOf\":{\"@id\":\"https:\/\/techcrunch.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/techcrunch.com\/2005\/06\/18\/profile-blogads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/techcrunch.com\/2005\/06\/18\/profile-blogads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/techcrunch.com\/wp-content\/uploads\/2005\/06\/blogadslogo.jpg\",\"datePublished\":\"2005-06-18T21:44:22+00:00\",\"dateModified\":\"2005-06-18T21:44:22+00:00\",\"description\":\"Company: BlogAds What is it? 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